For Brands

The Mall of Design was conceived and built by interior designers for interior designers.  The model of the “extended workbench” plays an important role.

Equally important are the manufacturer brands that have different starting positions and pursue diverse goals – especially if they are internationally positioned.

Therefore … use all the power …

 

The Mall of Design is a temporary or permanent exhibition space, community platform, service partner and distribution location – all in one.

  • Do you need a temporary trade fair and presence area that you want to manage yourself in terms of personnel and organisation?
  • Do you need a permanent presence and want to work consistently with the design community?
  • Do you need a rep office, access to the German-speaking market, a distribution and retail structure in Berlin?

…. Welcome to the Mall of Design

pexels-brady-knoll-2889488

For Brands

The Mall of Design was conceived and built by interior designers for interior designers.  The model of the “extended workbench” plays an important role.

Equally important are the manufacturer brands that have different starting positions and pursue diverse goals – especially if they are internationally positioned.

Therefore … use all the power …

 

The Mall of Design is a temporary or permanent exhibition space, community platform, service partner and distribution location – all in one.

  • Do you need a temporary trade fair and presence area that you want to manage yourself in terms of personnel and organisation?
  • Do you need a permanent presence and want to work consistently with the design community?
  • Do you need a rep office, access to the German-speaking market, a distribution and retail structure in Berlin?

…. Welcome to the Mall of Design

PRICES
MOD INDUSTRY PARTNERS

PERMANENT-EXHIBITORS
COMPETENCE-AREA-CALCULATION
monthly

Fee

Basic fee
[ Rent index Berlin 33,00 € ]

12.00 € per sqm

Additional costs

Property tax / contence & liability insurance /
cleaning / maintenance of the in- and outside area

3.50 € per sqm

Operating costs

Heating / electricity / water

3050 € per sqm

Media connection

Telephone / network / fibre optic / ordering system

2.00 € per sqm

Reception staff

Two MOD staff members at all times for
customer care, telephone service,
appointments, help desk…

3.00 € per sqm

Operator concept

The new MOD sales system interprets the
interior designer a trading and competence partner.
The operator concept bundles industry orders

2.00 € per sqm

Competence area all inclusive

26.00 € per sqm

The following competence area
modules are available:

In the booked competence area the MOD Industry Partners show their core competency and most important products / services on limited space. Further product information and presentation is provided digitally and in the 400 sqm sampling room.
[ Design sample workshop]

AREA MODULES
monthly

L1

Brand Space 1

Space up to 10 sqm
incl. 20 % free-aisle space

130.00 € = 26 BW

L2

Brand Space 2

Space up to 10 sqm
incl. 20 % free-aisle space

260.00 €= 52 BW

L3

Brand Space 3

Space up to 20 sqm
incl. 20 % free-aisle space

520.00 € = 104 BW

L4

Brand Space 4

Space up to 30 sqm
incl. 20 % free-aisle space

780.00 € = 156 BW

L5

Brand Space 5

Space up to 50 sqm
incl. 20 % free aisle space

1,300.00 € = 260 BW

L6

Brand Space 6

Space up to 80 sqm
incl. 20 % free aisle space

2,080.00 € = 416 BW

Prices are subject to change without notice

ADDITIONAL MODULES IN CONNECTION WITH A COMPETENCE AREA
monthly

L7

Appliance show kitchen

Presentation and product live presentation in one
of the four show kitchens

230.00 € = 46 BW

L8

STYLE-SPACE – Kitchen

Appliances, sinks, accessories shown in show kitchens
Calculated per kitchen [ appliances shown in show kitchens ]

50.00 €= 10 BW

L9

Warehousing

Permanent storage incl. goods receiving, commissioning
Calculated per 10 sqm

150.00 € = 30 BW

L10

Design sample workshop

The display of samples in the 400 sqm large
sampling room, tools for collage creation and digitalization

100.00 € = 20 BW

L11

Premium space

Premium space at the entrance area / cat walk
Best visibility of your products. Bookable for 4 weeks

750.00 € = 150 BW

L12

MoD Showroom Module

Perfect for companies who need a home base (subsidiary) in the German market.

200.00 € = 40 BW

SPECIAL SPACE MODULES
monthly

L13

STYLE-SPACE

Combined theme spaces – Products of different brands are presented in theme spaces (e.g. New York Loft or vertical gardening)
calculated up to 5 sqm

130.00 € = 26 BW

L14

POP-UP-AREA

300 sqm concept store or show space during fair time
like IFA or Fashion Week. Calculation per sqm

100.00 €= 20 BW

EVENT MODULES (TRAINING & SEMINARS)
per person

L15

Event module 10

Trainings, presentations, and events
up to 10 people for 6 hours

60.00 € = 12 BW

L16

Event module 20

Trainings, presentations, and events
up to 20 people for 6 hours

50.00 €= 10 BW

L17

Event module 50

Trainings, presentations, and events
up to 50 people for 6 hours

40.00 € = 8 BW

L18

Event module 150

Trainings, presentations, and events
up to 150 people for 6 hours

30.00 € = 6 BW

L19

Premium area

Premium area at the entrance / cat walk
Best visibility of new products. Bookable for 4 weeks

750.00 € = 150 BW

L20

Training seminar rooms

Use of seminar rooms for up to 20 people
Calculation for 3 hours

200.00 € = 40 BW

SUBJECT OF CONTRACT EXHIBITOR / SUPPLIER

L21

Extension/conversion subsidy

One-off cost for booth construction per sqm / BW
Electricity / media / area preparation

165.00 € = 33 BW

L22

Deposit

Caution: 3 months rents

Marketing CONDITION

Follow-up condition

Conditions not on the invoice
plus a 5% discount

15%

Advertising condition

From the net, net turnover, the following is to be deducted on invoicing
deducted from the invoice
(Ongoing PR and communication)

10%

Opening advertising contribution

One-off advertising budget for launch
Due 14 days before opening

1,000 €

EXHIBITION GOODS AND INVOICING

Exhibition goods

The exhibition goods remain in the possession of the
MOD Industry Partner.

Other furnishings

Such as show kitchens, bar, co working area, seating,
etc. represent the extension to the competence area
and will be charged on a pro rata basis

OPERATOR CONCEPT

Bundling

The operator of the MoD areas is the
Community of MoD designers

Virtual MoD

Integration into the Virtual MoD

Example MOD Marketing Fee

EXHIBITION SPACE

Producing brand in the furnishing sector

+ Space requirement for brand space
[ Module L 4 ] 30 sqm

+ Integration of material samples in the sampling space
[ Module L 10 ]

Monthly marketing contribution

175 MOD-BW
= 875.00 €

Including all additional cost, operating and operator costs

FURTHER, OPTIONAL MODULES

+ Premium space [ Module L 11 ]

+ Brand introduction / Subsidiary [ Module L 12 ]

+ STYLE-SPACE [ Module L 13 ]

+ POP-UP AREA [ Module L 14 ]

+ STORAGE [ Module L 19 ]

+ Virtual MOD

Example MOD Marketing Fee

EXHIBITION SPACE

Producing brand in the furnishing sector

+ Space requirement for brand space
[ Module L 4 ] 30 sqm

+ Integration of material samples in the sampling space
[ Module L 10 ]

Monthly marketing contribution

175 MOD-BW
= 875.00 €

Including all additional cost, operating and operator costs

FURTHER, OPTIONAL MODULES

+ Premium space [ Module L 11 ]

+ Brand introduction / Subsidiary [ Module L 12 ]

+ STYLE-SPACE [ Module L 13 ]

+ POP-UP AREA [ Module L 14 ]

+ STORAGE [ Module L 19 ]

+ Virtual MOD